How toilet paper almost broke the supply chain

It wasn't Corona’s fault - our current logistics sector difficulties are self-made... but there are opportunities for improvement.

How toilet paper almost broke the supply chain

All industries suffered to varying extents during the Corona pandemic. The spotlight was particularly on those in Germany referred to as “System Relevant,” meaning that they secure our basic necessities so we can continue as smoothly as possible under less than normal circumstances. 


The logistics sector is often overlooked under normal circumstances. We go to the supermarket, expecting it fully stocked. We saw empty aisles in news reports about post-Soviet Russia, but never expected to see them in Germany in 2020. We hardly give it another thought how Italian pasta, Spanish chorizo and Chinese Mie noodles make their way to our local shops. 


The mechanics and processes behind the supply chains are so finely tuned that fluctuation in demand usually does not affect the supply. Even unforeseen or unscheduled extra deliveries are no problem for these supply chain wizards. 


Decreased supply from countries further away, such as China, and reduced air cargo traffic are not the core problem for European logisticians. According to Smart Freight Centre, three quarters of the supply chains on the continent are truck-driven. The challenges they faced and still are dealing with are closer to home: People stockpiling goods, and borders closing. 


The average German needs 134 toilet paper rolls a year, that means roughly 11 per month. An average pack contains 10 or 12 rolls, so that would make one pack per month. If you want to be on the safe side, maybe you’ll buy two. Logisticians and retailers are prepared for that. 


What they weren’t prepared for, and what was impossible to foresee, were people hoarding toilet rolls as if they were precious gems. Shelves were bought empty, people were leaving stores with three, five or twelve packs each; it is doubtful that they were doing their trimonthly shopping on the same day and wouldn’t be seen again until June. 


The second point, countries closing their borders, posed a challenge not so much because of trucks being stuck at border controls, but rather fleet owners struggling to organise their staff. A Smart Freight Centre article noted that tTruck drivers who live abroad - Poland mostly - were worried they would not be allowed back to their families if they came to drive a truck on German roads. 


Fortunately for the supply chains, logisticians are experts at what they do. Shelves are stocked and trucks are on the road again. This shows how robust the logistics sector is, and how well it can cope even under strain. 


There are several factors that have helped, and will continue to help making the industry more stress-resilient, flexible and efficient: 



The situation was and remains challenging for everyone. An appeal to the logisticians: See the opportunity in the crisis, and use it to find better, more efficient, solutions. They will improve your business long after the pandemic is over. 


From that perspective, we should send our thanks to all toilet-paper hoarders for enabling innovation. We can send flowers, they’ll arrive punctually thanks to the logistics experts.  


Image source: Photo by Anna Shvets from Pexels